E-commerce Marketing Specialist

Responsibilities

• Plan, execute online sales strategy, promotion and marketing programs (esp content marketing & SEO strategies) to meet the business goals & KPIs
• Manage & produce creative content for digital marketing & promotional collaterals such as eshop/social media(FB/IG)/Blog/Video etc and provide product marketing support in producing materials (both text & visual)
• Oversee the daily operations of e-commerce platform and identify the improvement on UI/UX by maintaining strategic content/ copywriting for product description and online promotion
• Analyze customer data, consumer behaviors (end user flow/SEO) , market analysis and promotion activities and prepare plans for improvement
• Work closely with in-house stakeholders, including sales team, IT team, and external parties agencies/production houses etc. to achieve business and marketing KPI
• Liaise with potential collaboration for new partnership opportunities and engagement campaigns
• Closely monitor the market trend and competitor information and make suggestions on product development and marketing campaigns
• Handle Ad-hoc projects and tasks as assigned

Requirements

• University or above, preferably in eCommerce, Design, Digital Media & Communications,  Digital  Marketing, Visual Communications,  or related discipline
• Possessing at least 2-3 years of in-house marketing experience with at least 1 year in digital marketing
• Strong creative and logical thinking
• Knowledge in Google Analytics  (SEO) with experience with Magento & e-commerce industry is a plus
• Understanding current digital marketing trends and best practices across the digital and new media sectors
• Be a good team player with excellent interpersonal and communication skills
• Quick learner and eager to solve problems, self-motivated and independent,
• Able to work multi-task and under pressure
• Proficiency in both written and spoken Chinese and English