Marketing Communications Specialist

Responsibilities

• Develop and execute corporate marketing strategies to strengthen the company’s brand identity and positioning in the market
• Ensure all marketing materials, campaigns, and communications align with the company’s brand guidelines and messaging framework
• Collaborate with internal stakeholders to promote corporate initiatives, thought leadership, and employer branding efforts
• Work closely with the Products and Solutions Marketing Team to drive leads and awareness for specific products and solutions
• Develop compelling messaging and content that highlights the unique value propositions of our offerings
• Coordinate with vendors and internal teams to design and produce high-quality marketing collaterals, including brochures, leaflets, flyers, websites, videos, and social media content
• Plan and execute digital marketing campaigns and drip campaigns using marketing automation platforms to nurture leads and drive conversions
• Liaise with agencies to plan and implement lead generation events, webinars, and other promotional activities.
• Ensure all events and webinars reflect the company’s brand identity and messaging
• Monitor and analyze the performance of marketing campaigns and initiatives, providing actionable insights for continuous improvement
• Track key metrics related to brand awareness, lead generation, and campaign ROI

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• Minimum 4 years of relevant experience in B2B marketing communications, preferably in IT industry
• Strong understanding of branding principles and experience in maintaining brand consistency across all touchpoints
• Proficiency in marketing automation platforms (e.g., HubSpot, Marketo, D365) and CRM tools
• Experience working with external vendors, agencies, and cross-functional teams
• Excellent written and verbal communication skills, with the ability to craft compelling messaging for diverse audiences
• Strong project management skills with the ability to manage multiple priorities and meet deadlines